Cross-Cultural Communication

At the heart of Korean identity lies a quiet, often understated strength, one that thrives on persistence, resilience, and the ability to carve out space in a noisy world.

Indirect communication, in its more traditional form, is often seen as a way of protecting the listener’s face, a concept rooted in East Asian and Mediterranean cultures that refers to one’s social standing, dignity, and reputation.

Business culture varies significantly across regions, influencing everything from how meetings are conducted to how decisions are made. By understanding these cultural nuances, you can navigate professional and personal interactions more effectively.

From East Asia to the Gulf, the word 'yes' takes on different meanings, often masking hesitation or politeness. Learning to interpret these subtle cues is key to effective international communication.